Universal Minute-Savor Pressure Cooker Cookbook, Better Meals by the Minute!, 1950s

Better Meals by the Minute! with the Universal Minute-Savor Pressure Cooker

This cookbooklet promoting the Universal Minute-Savor Pressure Cooker is one of the more dramatic kitchen-related advertising pieces we've seen.

"Careful engineering, coupled with attention to scientific principles of heat penetration into food, has produced a utensil which gives you a safe and simple method of preparing food by the first really new method of cooking introduced in thousands of years of culinary history."  Wow!  What a statement!  "You'll save hundreds of meal preparation hours yearly!" "Less Fuel Use" "Food Color is Far Superior" "Your Universal Pressure Cooker is not 'just another pan'".

Imagine the 1950s homemaker using this precursor to the Instant Pot for the first time - revolutionary!

In addition to use and care instructions, there are dozens of recipes within the 32-page booklet including exotic "international" 1950s classics like Swiss steak, Belgian meat balls, and Hungarian goulash.

Measuring approximately 5" x 6 1/2", Better Meals by the Minute! with the Universal Minute-Savor Pressure Cooker offers a progressive glimpse into the life of the modern mid-century homemaker as well as a sense of advertising in the boom that was post-World War II America.