Seven-up Recipe Cookbooklet, Cooking with Seven-Up!, 1957

Seven-up recipe cookbooklet from 1957 -- You're really COOKING when you're cooking with SEVEN-UP!

Published in St. Louis, MO by the Seven-Up Company, this advertising booklet is filled with recipes and great 1950s graphics and color illustrations.  

Filled with classic mid-century advertising jargon, this booklet is a great example of Madison Avenue's efforts to add any type of food product to the daily meal. "Baste your roasts!"  "Bring a touch of 'pure pleasure' to your meal"!  "A supper-time hit"!  So many ways to add "the all-family drink" to your meals and entertaining endeavors!

A slim volume measuring approximately 6" x 4 1/8" and containing 16 pages, this advertising giveaway is a true mid-century gem!