McCoy Roseville Floraline Low Oval Planter Vase No. 476-8, MCM Matte Green

Roseville Floraline Low Oval Planter No. 476-8.

The original McCoy pottery was founded in 1848 in the area of Ohio currently none as Zanesville.  After a number of changes involving various family members, The Nelson McCoy Pottery Company, manufacturer of the ceramics beloved by collectors today, was born out of a reorganization in 1933 that changed the focus of the company to art pottery production.  A cornerstone of decorative ceramic ware production in a state that was home to renowned pottery companies like Rookwood, Weller, McCoy, Hull, and Shawnee, The Nelson McCoy Pottery Company flourished through the post-war years with a focus on planters and vases.

The Roseville Floraline line, so-named to reflect the company's location ,was introduced by McCoy in June 1960 with the goal of providing a vast array of simple designs to the floral industry in bulk.  The majority of the line was manufactured in glazed green or white to keep production costs simple.  According to a Roseville Floraline catalog from the 1960s, "early reaction to Roseville Floraline containers has been electrifying" with comments from florists such as the following:

   "Our florwers and plants seem to have been grown in your Containers - they are just made for each other."

   "Important to us is the fact that you won't see Floraline Containers in any of the chain stores."

   "Large openings let us arrange our flowers artistically."

This low oval planter vase, measuring approximately 8" long x 5 3/8" wide x 2 1/2" tall, is finished in the classic late-mid-century matte green glaze.  Identified as Model: 476-8 with an impressed stamp on the bottom, the piece is suited to floral arrangements as originally intended or for use as a planter to contain your favorite indoor plant.  Give this lovely Floraline planter vase a try and go for an "electrifying" response from friends and family!