New Glamour Recipes Featuring Bread, American Institute of Baking Cookbooklet, 1940

New Glamour Recipes Featuring Bread from the American Institute of Baking's Department of Nutrition.

In 1940, the American Institute of Baking published a little propaganda booklet to promote the public's consumption of bread.  With a compelling rationale for adding more dough to the family diet -"for vitality, for thrift, for new menu glamour" - this piece provides all one needs to know about the nutritional and economical benefits of bread.  Read today, the arguments are good for a bit of a laugh, but the language and styling of New Glamour Recipes absolutely provide transport to America's pre-World War II mindset.

A few examples: "Our old friend toast is making menu-news these days!"  "For flavor, for texture, for 'out-of-sight' economy - build up you main dish with BREAD CRUMBS." "The milk and other ingredients used in modern baker's bread make it a good source of calcium, the food-mineral needed for strong, regular teeth and bones, for tranquil nerves, and a good complexion."

Measuring approximately 6" x 5 3/4" with 12 pages of bread facts and bread recipes, this charming reminder of a bygone era is sure amuse.