Jell-O Recipe Cookbooklet featuring New Flavor Lime, 1930

Jell-O cookbook entitled New Jell-o Recipes made with the new flavor Lime.

While we often think of Jell-O as being a post-World War II, mid-century convenience food invention, its history dates back to the mid-1800s.  In 1895, 50 years after the original patent was granted for a "portable gelatin dessert powder," Pearl B. Wait, a cough-syrup manufacturer in Le-Roy, New York, purchased the rights and began experimenting with the addition of fruit syrups (strawberry, raspberry, orange, and lemon) to gelatin. His wife, May, renamed the dessert “Jell-O” and although they were responsible for its invention, they lacked the knowledge and funds to market it successfully.  The business was sold to Wait's neighbor, Orator Francis Woodward, who was ultimately responsible for the product's success as we know it today.

This charming little cookbooklet, measuring approximately 5 5/8" x 4" with 11 pages, was published in 1930 to promote the introduction of the newest Jell-O flavor, lime.  Delightful color illustrations compliment recipes such as Lime Mallow Sponge ,Ocean Crest Bavarian,  and Crisp Summer Salad.

Check out these recipes today and "you can get Jell-O in a brand new flavor LIME and a Brand New Color LIME"!